KMC WHEELS BECOMES OFFICIAL WHEEL OF TEAM YAMAHA MOTOCROSS

KMC Wheels is proud to announce that the brand has become the official wheel sponsor for Factory Yamaha, supporting its team of racers in the American Motorcycle Association’s (AMA) Supercross and Lucas Oil Pro Motocross Championship seasons through 2018. Team Yamaha has a rich racing heritage and remained a dominant force in both Supercross and Motocross since 1972.

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Chad Reed Charging the Berm

“KMC Wheels is very excited about being the official wheel of Team Yamaha, as they represent the experience and passion to win races and championships,” said Mike Bell, KMC Sports Marketing Manager.

Keith McCarty, Motorsports Racing Division Manager for Yamaha Motor Corporation, U.S.A., said, “Yamaha is proud to announce our partnership with KMC Wheels. We share the same passion and innovation for racing that drives all of us.”

The partnership will not only support the team and its race initiatives, but extend into the business to business realm of powersports divisions for both Yamaha and KMC Wheels. The KMC logo will be placed on team haulers, on the rear fender of race bikes and will include prime jersey placement for the team as they compete in upcoming seasons. Due to its superior performance and excellence in design, KMC Wheels have become one of the most popular selections for professional athletes, drivers and more importantly, the motocross scene.

The second most attended motorsport in the U.S., the 2017 AMA Supercross season kicked off in Anaheim, Calif., on Jan. 7. The complete 17-round 2017 series schedule is available on the AMA’s official series website, www.amasupercross.com, and the official AMA series Facebook page: www.facebook.com/AMASupercrossChampionship.

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KMC WHEELS TO AWARD XD SERIES WHEELS TO THE HARDEST CHARGING LOCAL HAWAIIAN SURFER THIS WINTER CONTEST SEASON

KMC WHEELS announced that the local Hawaiian surfer that charged the hardest will be awarded with a set of xd series wheels following the winter contest season. It is the season where the world’s best surfers join the local Hawaiians on the North Shore, and the stakes remain high with careers on the line.

Local surfers in contention for the KMC xd series wheels are being judged based on the following criteria throughout the six week contest series as described by KMC Wheels ambassador and Pipeline local Jamie O’Brien (@whoisjob) in his recent Instagram post: overall competition, free surfing, wipeouts and XXL wave selection.

“The North Shore of Oahu remains home to some of the most prestigious professional surfers around the world,” said Jody Groce, President, KMC Wheels. “KMC Wheels would like to honor the local pro who puts it all on the line as careers are started and reputations are solidified. We are very excited to be part of the final stop of the year and would like to wish each competitor well as they battle in this winter contest season.”

The KMC xd series were built for individuals that require precise equipment for imprecise environments. The wheels remain lightweight, strong, and race tested and approved.

You can find more information on KMC Wheels and its product offerings at <a href=”http://www.kmcwheels.com/”>www.kmcwheels.com</a> or on social at:
Facebook: <a href=”https://www.facebook.com/kmcwheels%C2%A0″>https://www.facebook.com/kmcwheels </a&gt;
Instagram: @kmcwheels

 

ETNIES X BONES CREATE COLLECTION AS A TRIBUTE TO THE DECADE THAT STARTED IT ALL

Today, etnies and Bones dropped its collaboration collection paying tribute to the brands’ humble beginnings. Matt Berger, Chris Joslin and Trevor McClung lead the alliance in commemorating the brands’ 30-year legacies by channeling a day in age when the times were simpler, skateboarding was being revolutionized and phones weren’t recording every moment. The etnies X Bones collection includes key pieces from Joslin & Berger’s favorite signature product that combine a black and white color palette with neon hits reminiscent of the 80’s.

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The etnies X Bones collaboration pays homage to an era when ramps were built with friends and skaters spray painted logos on every surface. Watch as Matt, Chris and Trevor pay tribute to a simpler time in skateboarding: 

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The etnies X Bones collection is now available on etnies.com and at your local skate shop.

RYAN SHECKLER AND THE SHECKLER FOUNDATION CELEBRATE THE EXPANSION OF THE FIRST PUBLIC NEW ORLEANS SKATEPARK

Ryan Sheckler and The Sheckler Foundation celebrated the expansion of the first public skatepark in New Orleans’ history. COPING MECHANISM pushed for two years to get Parisite DIY Skatepark legalized but now it’s New Orleans’ first public skatepark – designed, built and run by skateboarders. Parisite DIY was ready for its next build, but needed help to finalize one last crucial part of the park: the coping.

As the Sheckler Foundation’s 7th “Be the Change” beneficiary, Ryan presented Parisite DIY Skatepark with support and a $10,000 financial grant to help implement quality steel coping and other metal work to create a public skatepark in New Orleans that will last decades.

adidas Unveils World’s First Performance Shoe Made From Biosteel® Fiber

adidas has unveiled the world’s first performance shoe made using Biosteel® fiber – a replication of natural silk – at the Biofabricate Conference in New York.
The adidas Futurecraft Biofabric prototype shoe features an upper made from 100% Biosteel® fiber, a nature-based and completely biodegradable high-performance fiber, developed by the German biotech company AMSilk. The material offers a unique combination of properties that are crucial in performance, such as being 15% lighter in weight than conventional synthetic fibers as well as having the potential to be the strongest fully natural material available.
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In addition, Biosteel® fiber also provides a far more sustainable offering, with it being 100% biodegradable in a fully natural process. This continues adidas’ journey of sustainable innovation – from a starting point of virgin plastics, to recycled plastics, to its partnership with Parley for the Oceans and now a totally new frontier of investing in solutions that leverage science and nature as an integral part of innovation.
The shoe was unveiled at the renowned Biofabricate Conference in New York as adidas and AMSilk announce a partnership that will explore the use of Biosteel® fiber in performance products on a larger scale.

PHABO DROPS “PEDESTAL” | [NEW MUSIC]

As this year comes to a close, Phabo has secured his spot on the list of artists to watch in 2017. Over the past year we’ve heard his sound continue to develop and unveil itself. Listen to his record “Pedestal” and leave your comments below!

ACTIVE R/S AND CLSC UNVEIL WEST COAST CHAMPS COLLECTION

Active Ride Shop and CLSC unveiled a limited West Coast Champs collection that is set to drop on Saturday, November 12th, at 10 am PST. The Active R/S x CLSC collection includes a full set including: a quilted jacket, mesh jersey and shorts, complete sweat kit, an assortment of tees, hats and socks.

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Active’s decade long relationship with CLSC founder Josh Vides stemmed from seeds that were planted when he had first worked at the Active R/S Rancho Cucamonga store. Today, Active and CLSC have come full circle to release an entire collection together after ten years time. The West Coast Champs collection salutes Joshua’s love and fascination for skateboarding, sports, good music, and streetwear culture.

The Active R/S x CLSC collaboration will be available on activerideshop.comclsclife.com, at all 30 Active Ride Shop locations, and the CLSC flagship store on Fairfax at 10 am (PST) on Saturday, November 12.