ETNIES X BONES CREATE COLLECTION AS A TRIBUTE TO THE DECADE THAT STARTED IT ALL

Today, etnies and Bones dropped its collaboration collection paying tribute to the brands’ humble beginnings. Matt Berger, Chris Joslin and Trevor McClung lead the alliance in commemorating the brands’ 30-year legacies by channeling a day in age when the times were simpler, skateboarding was being revolutionized and phones weren’t recording every moment. The etnies X Bones collection includes key pieces from Joslin & Berger’s favorite signature product that combine a black and white color palette with neon hits reminiscent of the 80’s.

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The etnies X Bones collaboration pays homage to an era when ramps were built with friends and skaters spray painted logos on every surface. Watch as Matt, Chris and Trevor pay tribute to a simpler time in skateboarding: 

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The etnies X Bones collection is now available on etnies.com and at your local skate shop.

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adidas Unveils World’s First Performance Shoe Made From Biosteel® Fiber

adidas has unveiled the world’s first performance shoe made using Biosteel® fiber – a replication of natural silk – at the Biofabricate Conference in New York.
The adidas Futurecraft Biofabric prototype shoe features an upper made from 100% Biosteel® fiber, a nature-based and completely biodegradable high-performance fiber, developed by the German biotech company AMSilk. The material offers a unique combination of properties that are crucial in performance, such as being 15% lighter in weight than conventional synthetic fibers as well as having the potential to be the strongest fully natural material available.
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In addition, Biosteel® fiber also provides a far more sustainable offering, with it being 100% biodegradable in a fully natural process. This continues adidas’ journey of sustainable innovation – from a starting point of virgin plastics, to recycled plastics, to its partnership with Parley for the Oceans and now a totally new frontier of investing in solutions that leverage science and nature as an integral part of innovation.
The shoe was unveiled at the renowned Biofabricate Conference in New York as adidas and AMSilk announce a partnership that will explore the use of Biosteel® fiber in performance products on a larger scale.

YEEZY BOOST 750 “LIGHT BROWN” SEASON IS UPON US

Kanye West and adidas Originals are scheduled to release the next version of the iconic YEEZY BOOST 750.

The YEEZY BOOST 750 comes with a deconstructed upper in light brown suede. The upper reinforcements have been removed which gives this YEEZY BOOST 750 a softer and slimmer silhouette. The semi-translucent gum outsole features full length adidas BOOST™ cushioning technology, combining the ultimate in comfort and performance with high-end style.

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The YEEZY BOOST 750 in light brown will be available for $350 from October 15th, 2016 through adidas.com and select global retailers worldwide.

Reservations for the YEEZY BOOST 750 will be offered at select adidas retail locations prior to release day through the adidas Confirmed App. For further information go to adidas.com/confirmed.

JORDAN 12 RETURNS IN RETRO ‘BLACK’

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This Saturday, September 10, the Jordan 12 returns in Retro ‘Black’ fashion at 10:00 AM EDT.  The Retro Black silhouette is inspired by Michael’s classic sweatsuits and reminisces upon 1997 on-court luxury.

The 12s will be hitting for $190 and will be available in sizes: 7-13, 14, 15, 16, 17, 18

*Limited to 1 Per Customer

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Premium Leather Overlays 

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ETNIES EXPANDS SUPREME COMFORT COLLECTION WITH THE SCOUT XT

Three years ago etnies launched a silhouette that was new to the skateboarding industry called the Scout, and today etnies is revealing the new Scout XT.  The shoe created by etnies was unique when the Scout debuted, and after its initial launch, the industry followed suit with many brands attempting to chase the Scout’s success.

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As a skateboarder-owned company, etnies improved the brand’s most comfortable shoe in the “Supreme Comfort” collection with a new pillow-like memory foam insole, reinforced heels and quarter panels for additional support and stability. The addition of wide spandex internal tongue straps on the new Scout XT provides a snug, comfortable subtle slip-on fit and feel.

The etnies Scout XT is now available for $79.99 on etnies.com and at your local skateshop in white, tan, slate, olive, and black.

 

ETNIES X PLAN B ALLIANCE DEPLOYS FOOTWEAR COLLABORATION

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ETNIES X PLAN B ALLIANCE DEPLOYS FOOTWEAR COLLABORATION

Nov. 3, 2014 (Lake Forest, Calif.) – Longtime allies, etnies and Plan B, have reunited to collaborate on a footwear collection. The collection coincides with the release of Plan B’s first full-length video since 1997, “TRUE.”  The two brands have had ties since 1992 when Sal Barbier skated etnies Raps in Plan B’s legendary first video, “Questionable.”

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Today Ryan Sheckler leads the troops, continuing the alliance between etnies and Plan B. The etnies x Plan B collaboration collection includes the styles that he uses and abuses regularly – the Marana, Marana E-Lite and the Scout all featuring STI Evolution® Foam. The Marana was designed and developed for Ryan to withstand the harsh demands of his skating, and the Marana E-Lite is the newest and most progressive style in the Marana Bloodline.  The lightweight, durable and high-impact rebound cushioning Scout is the supreme comfort shoe that these guys wear anytime they are off their boards.

ETNIES FUTURE HERITAGE COLLECTION

etnies Future Heritage Collection is dedicated to taking its classic designs from the archives and applying them to the trends and needs of today.  The first shoes in the Future Heritage Collection are the iconic Lo-Cut and the Lo-Cut SC.  
Both of these styles are dropping today and have the DNA of the classic Lo-Cut model that was introduced in 1993.
 
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The etnies Lo-Cut (above) is a perfect combination of style, heritage and performance.  The updated version has been slimmed down into a modernized cupsole with a one-piece toecap and a stylized “T” toe stitch detail.
The Lo-Cut SC is a new style with the look of the classic Lo-Cut, and the comfort of the Scout with an STI EVOLUTION® FOAM outsole.  
Established in 1986, etnies was the first skater-owned shoe company dedicated to developing better footwear for skateboarding. For skaters, designed by skaters.

More info: http://etni.es/future-heritage