Ryan Sheckler and The Sheckler Foundation celebrated the expansion of the first public skatepark in New Orleans’ history. COPING MECHANISM pushed for two years to get Parisite DIY Skatepark legalized but now it’s New Orleans’ first public skatepark – designed, built and run by skateboarders. Parisite DIY was ready for its next build, but needed help to finalize one last crucial part of the park: the coping.

As the Sheckler Foundation’s 7th “Be the Change” beneficiary, Ryan presented Parisite DIY Skatepark with support and a $10,000 financial grant to help implement quality steel coping and other metal work to create a public skatepark in New Orleans that will last decades.



Today, Wheel Pros LLC launched the evolution of its Rockstar by KMC Wheels, the Rockstar III. The groundbreaking design of the Rockstar III allows its consumers to customize their wheels with off-the-shelf accessories, providing a level of ease to customization that has not yet been available to the industry. Its clean five-spoke design is complemented by the dimension of a mid-lip step with 25 different attachment points that allows for any unique combination you can imagine by changing out the inserts.


“Rockstar customers are rule-breakers, always looking for original ways to stand out from the crowd. Their wheels are essentially a reflection of their personality,” commented Jody Groce, President at Wheel Pros. “In developing the Rockstar III, KMC Wheels sought to deliver an economically as well as technically accessible alternative that would put the creative freedom in the customer’s hands.”

At approximately $230 to change the look of all four wheels, the price of nearly limitless customization options is now available at a fraction of the cost. The standard accessory included is the matte black mid spoke inserts; split spoke and ring inserts are sold separately. A mid spoke kit is $50 per wheel, a split spoke is $55 per wheel, a ring is $40 per wheel and the stars are $30 for a full set. The kits include a wrench tool specifically designed to remove and replace accessories.


The Rockstar III is available in 17” to 22” diameters with offsets and bolt patterns for all popular Jeep, truck and SUV in both lifted, leveled, non-lifted and extreme lifted applications. Standard finishes include matte black and matte black machine; custom finishes available through the online Custom Shop. Accessory colors are available in red, gloss black, matte black, white, chrome, yellow, orange, green and blue.

The Rockstar III and its accessories are available to purchase today. To find a local dealer, visit www.RockstarWheels.com.

ThirtyTwo Limited B4BC Women’s Lashed Boot Honors Breast Cancer Awareness Month

In honor of Breast Cancer Awareness month, the ThirtyTwo crew teamed up with Boarding For Breast Cancer (B4BC) to release a limited kitten inspired women’s Lashed B4BC boot. Decorated in pink and white, the Lashed B4BC boot celebrates life’s every turn on and off the board, all while equipped with ThirtyTwo’s Rider Driven technology. A portion of the proceeds of this “purrfectly” crafted boot will support B4BC and will provide the best fit, flex and comfort to ride from first to last chair this season.

LASHED B4BC Women's.png

Don’t let the soft faux fur lined sock, pink accented STI Evolution Foam Outsole and kittens fool you. The limited Lashed B4BC boot packs a punch of its own with a Level 2 footbed, internal lacing system, medium flex, articulated cuff and independent eyestay.  There is a reason the ThirtyTwo Lashed is consistently one of the best selling boots globally!

The ThirtyTwo Women’s Lashed B4BC boot is available now for $239.99 on ThirtyTwo.com


Today, etnies and Plan B link up for the Yarn Bomb Collection, with shared rider Trevor McClung in the spotlight. The etnies x Plan B Yarn Bomb collection includes the knitted Scout YB, Marana XT, Marana OG, t-shirts, sweatshirts and a coach jacket.

In order to allow skaters to rest and recover in Supreme Comfort, etnies developed the highly demanded Scout. With an STI Evolution® Foam outsole, this lightweight shoe weighs in at only 182 grams. etnies just bomb dropped yarn on the Scout, transforming it into the Scout Yarn Bomb (YB).

Yarn is not state-of-the-art and knitting is merely a pattern of loops. The knit upper on the Scout YB is comfortable as f@#& and simply looks nice, ‘like a sweater on a tree.’

etnies is always Built By Skateboarding. The Collection also includes key styles from the Marana Bloodline that are Tough as F@#&. When Trevor isn’t resting and recovering in the Scout YB, he is a dropping hammers in the etnies x Plan B Marana XT.



etnies x Plan B Yarn Bomb Collection

Stay connected with etnies to see what #BuiltBySkateboarding really means here: etnies.com 

Facebook: facebook.com/etnies
Instagram: @etniesskateboarding
YouTube: https://www.youtube.com/etnies
Twitter: @etnies



James Harden and adidas Wake the Game up with Harden Vol. 1

adidas and James Harden reimagine the signature shoe game with the debut of Harden Vol. 1. The collection represents the first chapter of the collaborative partnership that began October 1, 2015 with the goal of co-creating footwear and apparel unlike any signature line in sport.
Driven by Harden’s performance needs and embracing his distinctive design insights, Harden Vol. 1 embodies James’ creativity and expressive style on and off the court. adidas continues to reinvent collaboration and Harden Vol. 1 is a bold challenge to the traditional creative process.


“This was my first time creating a shoe from the ground up. With adidas, we wanted to stand for something different, be true to who we are and that’s how we separate ourselves,” Harden said. “This was a once in a lifetime opportunity and all the work we put in together is what makes this genuine. We’re open to each other’s opinions and we weren’t going to just put shoes on the shelves and say ‘This is James Harden.’ It’s built for how I play and you’ll see my style, different moods, the little details and stories that represent who I am.”
Harden Vol. 1 Pioneer launches December 3 for $140 on adidas.com with additional colorway drops throughout the season. The apparel collection is available this fall.


Kanye West and adidas Originals are scheduled to release the next version of the iconic YEEZY BOOST 750.

The YEEZY BOOST 750 comes with a deconstructed upper in light brown suede. The upper reinforcements have been removed which gives this YEEZY BOOST 750 a softer and slimmer silhouette. The semi-translucent gum outsole features full length adidas BOOST™ cushioning technology, combining the ultimate in comfort and performance with high-end style.


The YEEZY BOOST 750 in light brown will be available for $350 from October 15th, 2016 through adidas.com and select global retailers worldwide.

Reservations for the YEEZY BOOST 750 will be offered at select adidas retail locations prior to release day through the adidas Confirmed App. For further information go to adidas.com/confirmed.