Tonight, Drake kicked off his birthday celebration episode of OVO Sound Radio by announcing his new project, “More Life”, which is slated to come in December. Drake suggested that it isn’t a mixtape, but more of the likes of a playlist for your life. Since the boy is turning 30 tomorrow, what better way to begin the celebrations than to drop four new tracks to kick things off. Tonight Drake concluded the episode by unveiling:
adidas and James Harden reimagine the signature shoe game with the debut of Harden Vol. 1. The collection represents the first chapter of the collaborative partnership that began October 1, 2015 with the goal of co-creating footwear and apparel unlike any signature line in sport.
Driven by Harden’s performance needs and embracing his distinctive design insights, Harden Vol. 1 embodies James’ creativity and expressive style on and off the court. adidas continues to reinvent collaboration and Harden Vol. 1 is a bold challenge to the traditional creative process.
“This was my first time creating a shoe from the ground up. With adidas, we wanted to stand for something different, be true to who we are and that’s how we separate ourselves,” Harden said. “This was a once in a lifetime opportunity and all the work we put in together is what makes this genuine. We’re open to each other’s opinions and we weren’t going to just put shoes on the shelves and say ‘This is James Harden.’ It’s built for how I play and you’ll see my style, different moods, the little details and stories that represent who I am.”
Harden Vol. 1 Pioneer launches December 3 for $140 on adidas.com with additional colorway drops throughout the season. The apparel collection is available this fall.
This week, Phabo kicked things into high gear with his new record, “Nascar”. With cuffin’ season in full swing he did his thing and brought a new blend of a bridge with a catchy hook that will have you keeping this one repeat. Stream it below or purchase it on Apple Music today.
Bryson hit it off with his debut album Trap Soul and tonight the silence is over after the release of “Let Me Explain”. Throughout the duration of touring, Bryson informed fans that he would be focusing his efforts on recording, but didn’t have a tentative date to be dropping any tracks or bodies of work. Recently, Bryson was featured on Travis Scott’s Birds in the Trap Sing McKnight and tonight he is back to dropping his first solo track. Listen here.
Kanye West and adidas Originals are scheduled to release the next version of the iconic YEEZY BOOST 750.
The YEEZY BOOST 750 comes with a deconstructed upper in light brown suede. The upper reinforcements have been removed which gives this YEEZY BOOST 750 a softer and slimmer silhouette. The semi-translucent gum outsole features full length adidas BOOST™ cushioning technology, combining the ultimate in comfort and performance with high-end style.
The YEEZY BOOST 750 in light brown will be available for $350 from October 15th, 2016 through adidas.com and select global retailers worldwide.
Reservations for the YEEZY BOOST 750 will be offered at select adidas retail locations prior to release day through the adidas Confirmed App. For further information go to adidas.com/confirmed.